“When we raise the standard of our Exhibition
We increase our Charitable contributions.”

RUCHIKA FEST 2019
27th & 28th June 2019
Dome, SVP Stadium, NSCI Club

THE RUCHIKA FEST is a fundraiser for Ruchika Club’s multifarious charity programs.

The passage leading to the main hall was decorated like a sidewalk in Paris with cut-outs of traditional Parisian shops featuring huge street-side windows, exposed brick walls, boxed wooden planters and striped awning. The décor was Black & White, with patches of Hermès Orange. Pop-out figures of women dressed in the latest fashions, strolled on the sidewalk.

Alphabets forming the word ‘RUCHIKA’ in white cut-outs, were artistically mounted on black chairs against the wall. It was a display of everything Parisian - perfumes, hats, designer wear, purses, and a patisserie window with gâteaux & baguettes.

Most arresting was the black and white chequered podium, on which stood an antique Fiat with its trunk stuffed with shopping bags and sprays of white orchids around it. A myriad B&W lamp shades hung overhead. A Montmartre style caricature artist replete with moustache, sketched those who sat before him. Striking and suave, these were photo ops for the many visitors who flocked to the show.

The inauguration was done on the podium, by the elegant and soft-spoken Mrs Rajashree Birla of the Birla Group of Industries who was the Chief Guest. Accompanying her were Mrs Pinky Reddy of the GVK group, which gives us the beautiful international airports, on a par with any in the west. Ms Maadhuri Sharma, winner of several beauty pageants, and presently the Goodwill Ambassador of Mrs Universe International, added the beauty quotient to the stage. All the ladies spoke words of encouragement to the participants, who came from across India.

The hall was spaciously laid out, with ample space for movement. Each stall holder had her own niche in creativity and style. These were not off the shelf, mass-produced products, but individually crafted designs, bearing the stamp of the creator. New entrepreneurs eagerly tabled their goods for exposure to the heavy footfall of visitors. Several stalls replenished their stock on the second day of the show. Fashion accessories, footwear, home décor, kids wear and bridal finery, festive decor – all had ready customers. Moreover, the stallholders took home orders to execute over the next few months, to keep them gainfully occupied.

Ruchika Club supports an orphanage for 150 deserted girls, a hostel for students and working girls, a vocational centre to teach women earning skills and annual Eye, ENT and Jaipur Foot Camps. The Club runs a medical mobile clinic, going to the remote villages with no doctors. The collection from the exhibition supports the above charities. No outside donations or are taken. Visitors to the Ruchika Fest know they are shopping for a noble cause.


Click on Photos to expand RUCHIKA FEST 2019