“When we raise the standard of our Exhibition
We increase our Charitable contributions.”
RUCHIKA FEST 2019
27th & 28th June 2019
Dome, SVP Stadium, NSCI Club
THE RUCHIKA FEST is a fundraiser for Ruchika Club’s multifarious charity programs.
The passage leading to the main hall was decorated like a sidewalk in Paris with
cut-outs of traditional Parisian shops featuring huge street-side windows, exposed
brick walls, boxed wooden planters and striped awning. The décor was Black & White,
with patches of Hermès Orange. Pop-out figures of women dressed in the latest fashions,
strolled on the sidewalk.
Alphabets forming the word ‘RUCHIKA’ in white cut-outs, were artistically mounted
on black chairs against the wall. It was a display of everything Parisian - perfumes,
hats, designer wear, purses, and a patisserie window with gâteaux & baguettes.
Most arresting was the black and white chequered podium, on which stood an antique
Fiat with its trunk stuffed with shopping bags and sprays of white orchids around
it. A myriad B&W lamp shades hung overhead. A Montmartre style caricature artist
replete with moustache, sketched those who sat before him. Striking and suave, these
were photo ops for the many visitors who flocked to the show.
The inauguration was done on the podium, by the elegant and soft-spoken Mrs Rajashree
Birla of the Birla Group of Industries who was the Chief Guest. Accompanying her
were Mrs Pinky Reddy of the GVK group, which gives us the beautiful international
airports, on a par with any in the west. Ms Maadhuri Sharma, winner of several beauty
pageants, and presently the Goodwill Ambassador of Mrs Universe International, added
the beauty quotient to the stage. All the ladies spoke words of encouragement to
the participants, who came from across India.
The hall was spaciously laid out, with ample space for movement. Each stall holder
had her own niche in creativity and style. These were not off the shelf, mass-produced
products, but individually crafted designs, bearing the stamp of the creator. New
entrepreneurs eagerly tabled their goods for exposure to the heavy footfall of visitors.
Several stalls replenished their stock on the second day of the show. Fashion accessories,
footwear, home décor, kids wear and bridal finery, festive decor – all had ready
customers. Moreover, the stallholders took home orders to execute over the next
few months, to keep them gainfully occupied.
Ruchika Club supports an orphanage for 150 deserted girls, a hostel for students
and working girls, a vocational centre to teach women earning skills and annual
Eye, ENT and Jaipur Foot Camps. The Club runs a medical mobile clinic, going to
the remote villages with no doctors. The collection from the exhibition supports
the above charities. No outside donations or are taken. Visitors to the Ruchika
Fest know they are shopping for a noble cause.
Click on Photos to expand RUCHIKA FEST 2019